McDonald's Pulls Negative Museum Ad

Communiqué FOR IMMEDIATE RELEASE McDonald's Negative Museum Ad Pulled OTTAWA, Ontario, January 11, 2018 — Effective immediately, McDonald’s Canada has pulled an offending national ad campaign. The campaign suggested that a $5 hamburger was better value than the lifelong learning offered by Canada’s museums. The Canadian Museums Association (CMA) learned of the offending ad last night and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s consider beneficial ways to work with the museum sector. The Senior Vice-President of Marketing for McDonald’s Canada called CMA’s John McAvity this morning to apologize to Canadian museums, and to confirm the ad has been cancelled. -30- About the Canadian Museums Association The Canadian Museums Association is the national organization for the advancement of Canada's museum community. The CMA works for the recognition, growth and stability of the sector. Canada’s 2,600 museums and related institutions preserve our collective memory, shape our national identity and promote tolerance and understanding. Learn more at www.museums.ca. For more information: John McAvity Executive Director and CEO Canadian Museums Association 613-567-0099 ext. 226 jmcavity@museums.ca Disponible en français

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